Google Maps is the defacto standard of online mapping, it has indeed has mapped most parts of the world painstakingly and provides millions of users with their day-to-day mapping requirements. However in the world of fast paced change, google maps quickly becomes obsolete, Imagine your favorite restaurant in Park street moving to Green street, Google cant find this change until an year some times.
The fundamental issue with Google Maps is deeper, it simply digitizes the centuries old addressing , without considering the latest technological advances like ‘Smartphone’.
with GPS enabled Smartphones in almost 1 billion pair of hands (and growing rapidly) , the centuries old way of addressing is ready for disruption.
It starts with a simple fact that your smartphone can easily collect the latitude and longitude of your location ( which is what whatsapp does when you share your location to your contacts), nevertheless sharing the exact lat and lon co-ordinates on other platforms is not practical and needs a way of tagging it with a unique identifier like your email or some word like say ‘Paulshome’ . Given the fact that we already tagged a location, the possibility of adding an address on top of this tag would be make great sense.
Suddenly an address along with its location can be shared as easily as an url , not just limited by Google Maps or whatsapp’s sharing options.
This simple workaround opens up amazing opportunities for sharing your address as a simple tag on a platform that supports this, of-course. Remember, the first line of your address is the trickiest bit and can never be extracted by Google, it can only be collected by governments ( at a cost of billions of dollars) .
The only solution to this problem is to tap into the collective power of people by letting them create their own address tags which lets them share their address as a tag or a simple url, the biggest problem of world’s addressing is suddenly no more.
This is what we are trying to do at Maptags , which can not only help the developed world but also help the billions of world poor to finally get an address and give a shot to get out of poverty
Maptags shortens your address to your favorite word and makes sharing your address is easy as sharing a word which takes away the pain of writing address forever
When your share your address as an url or a tag , you don’t mistakes of incorrect addresses, You can even fill address forms on various websites at a single click ( by utilizing Maptags API* )
The effect of a technology like this is immediate, the biggest pain point of today’s online shopping can be eliminated (which google Maps is still not able to solve )
- Accurate address including lat and lon co-ordinates improves deliveries dramatically.
- Instant filling of address forms, can improve the worrying 90% checkout abandonment rate.
when your address can be thought of webpage / unique url instead of just a combination of letters , you can get all the wonderful features like Analytics, instant sharing , updating your new address to your existing url, which is possible with like Maptags at click.